Vision, Mission & Values

Business Plan for Peace has ambitious long-term aims that challenge the status quo. These are based on solid evidence and recognition of both what is possible and of the urgency to change how humanity operates within our fragile world.



We envision a global shift in culture away from the habit of war, towards a manifest commitment to prevent violent conflict and build sustainable peace throughout the world.



To generate a groundswell of people from all sectors who believe that a world without war is possible and necessary and who consequently are actively engaged in hastening this change. We consider Business Plan for Peace as a catalyst for peace.




Since “the future belongs to those that can see it”, we demonstrate how a world without war can be built. We are committed to the irrefutable reality that war is now neither necessary nor inevitable.


From experience we have learned that inner work and self-knowledge are essential to make a profound contribution toward peace. Our individual and team reflective practices are where we find wisdom and nourishment for effective work.


To enable greater wisdom to permeate decision-making, we support and encourage women to occupy leadership positions with grace and resilience. We work to re-balance feminine and masculine intelligence in order to prevent and resolve armed conflict.

Power & Presence

We find our power through practising being fully present because it enables greater authenticity and constructive progress. We engage consistently with the realities of political power and military might, bringing the skills of awareness to have courageous conversations when necessary.




Business Plan for Peace main effort is on encouraging a change in policy and practice toward the prevention of violent conflict; providing learning opportunities on the main topics outlined in The Business Plan for Peace book; and enhancing awareness through public speaking events, the media, and marketing opportunities, of the fact that war is no longer necessary.


The major global challenges today: Climate change; Migration; Rich/poor gap; Cyber crime; Terrorism, cannot be solved with military might. Yet, every year, the world spends around $2 trillion on militarisation.

It is time to find non-violent ways to ensure humanity’s safety, prosperity and sustainability.

Business Plan for Peace has distilled the issues down to four key points. Through detailed research and analysis Business Plan for Peace has identified concrete, feasible opportunities to transform the problems inherent within these four issues.

War – part of the human experience for centuries – is neither necessary nor inevitable. It is now clear that we have the experience, the knowledge and the tools to prevent and resolve conflict:

Global institutions now focus more on developing effective ways to prevent war. The problem is that all these institutions are under funded, while funding for militarisation continues to increase.
Local people know best how to prevent and resolve conflict. The five-fold rise in locally led peace initiatives indicates that the momentum toward a more peaceful world comes from the grass roots.
The cycle of violence repeats and is perpetuated, unless interrupted by wise and courageous people. The Business Plan for Peace is generating such people.

It is now urgent to acknowledge the real cost of our world being on a war footing:

The global arms trade is now valued at $100bn per year. This industry fuels war with minimal regulation or transparency.
Western countries lead the world in military expenditure; a major shift in public policy and divestment from arms trading by these countries is crucial to the prevention of war.
Five of the world’s six largest arms dealers are the Permanent Members of the UN Security Council; this explains why the effort to curb the arms trade is so challenging.

Avoiding war would save trillions of dollars that need to be used to educate, feed and bring water to tens of millions of people and prevent war:

Every year, the world spends around $2 trillion on militarisation.
It would cost only $30 billion a year to end global starvation and hunger.
It would cost only $11 billion to provide the world with clean water.
It would cost only $2 billion to prevent armed conflict worldwide over 10 years.

To make the shift away from a war-footing, people at every level require the presence of mind and the wisdom to make the choice for peace:

Human beings have strong emotions. When we’re not awake to what is going on inside us, we tend to project our emotions onto others. On a small scale this feeds personal conflict, on a large scale it causes wars. We can change this.
To build peace effectively, whether in government or at grassroots, requires us to understand the nature of conflict, confront our deeply embedded convictions and experiences, and learn the skills required.
For example, humiliation is a key driver of violence, and respect is the most effective antidote to humiliation.
When he came out of prison, Nelson Mandela opted for patience, flexibility and wisdom over violence. This successfully avoided a civil war in South Africa.

Invest in the technologies of peace!

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