Business Plan for Peace Strategic Approach
The book, The Business Plan for Peace – Building a World Without War, published in 2017 demonstrates how 25 tried and tested strategies for preventing war can be scaled up and extended, in order to prevent armed violence worldwide. The response has been so favourable that we have established an organisation and are implementing the different strategic initiatives laid out in the book.
Business Plan for Peace is catalysing change by bringing together those operating at local, national, and global levels across all sectors – business, governments, civil society – to support the implementation of SDG16.
“We need individuals like Dr. Elworthy to start the work of preventing war. This has been my personal dream for many years.”
Business Plan for Peace will generate a cultural shift similar to what happened on climate action. In October 2018 financial institutions finally (after 20 years) understood global warming and pledged:
“If we can start this movement, I think it will be possible, through education and awareness, to bring an end to war. What is the use of war? It brings destruction, more suffering, and pain. I believe that humans have common sense, and that human basic nature is more compassionate. Please inform people how serious war and the killing of human beings is. Please also share that the use of this weaponry creates tremendous destruction. It is a total waste of money. …. This has been one of my dreams for a number of years.”
“This is the current evolutionary process that most people don’t yet see: namely that the desired outer changes cannot come about without the inner change, as Einstein said. The quality of your awareness will directly affect the quality of the results you produce. This book demonstrates – steadily and sensibly – how anyone can develop this inner power to build their own personal contribution to the future, and to a world that works for all. It will wake you up to the challenges now facing the planet, and inspire you with sparkling accounts of what people are already doing to meet those challenges. It will show you how to build your own vision of the kind of future you want for your children, and the energy to make that vision real. I suggest you use this book as a guide, so that you too can become a 21st century pioneer of the possible.”
“Peace is everybody’s business. The Business Plan for Peace tells us what this means, with ambition and realism, inspiration and pragmatism.”
“Dr. Scilla Elworthy has always inspired such hope in my world. Her insights spring from a deep faith in people. A faith founded on years of research and deep thinking about how we resolve conflict without war. This is a profound book. I hope our leaders read it.”
“I find it impossible to comprehend how so many of the human race seem more intent on waging wanton destruction, rather than creating sustainable solutions towards establishing lasting peace. This is why Scilla Elworthy’s exceptional book is so compelling. It has been written for people who want to step out of helplessness and find out how they can apply their own personal skills to do something about the challenges now facing us. Read on and learn how you can engage.”
“The Business Plan for Peace clearly articulates the economic benefits of a more peaceful world – and they are profound.”
“A work of lasting impact. Visionary is much too small to describe Scilla Elworthy. . . . With a rare grasp of today’s realities, she not only sees what’s coming but also shares her pragmatic vision of what life could be like. Alongside an empathetic analysis of ‘some of the giants who have shown the way,’ this wise woman—herself a towering figure—offers readers a huge and motivating gift: an explanation of how ordinary individuals can change the world, and why they must wake up and do it.”
“I am inspired by what Scilla Elworthy has to say in The Business Plan for Peace. She integrates depth, calls out what is not working with courage and compassion, and suggests practical steps for citizens and policy makers, including the economic dimensions of a culture of peace. This is so relevant for our times.”
February 7 - February 9, California
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