[vc_row parallax=”content-moving” parallax_image=”8847″ el_class=”pattern-header” css=”.vc_custom_1655819139583{background-image: url(https://thebusinessplanforpeace.org/wp-content/uploads/2022/06/1599654496941.jpeg?id=8847) !important;}”][vc_column][vc_column_text el_class=”pattern-img”][/vc_column_text][/vc_column][/vc_row][vc_row el_class=”pattern-bg”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner width=”2/5″][/vc_column_inner][vc_column_inner width=”3/5″][vc_column_text el_class=”pattern-quote”]The Mighty Heart
In Action
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(Please note: our online sales platform may list items in $USD but you will be charged the correct amount in £GBP)
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”float-right” width=”3/5″][vc_column_text el_class=”align-center”]Did you know…
That when you listen deeply to someone who is angry or aggressive, it will be transformative for both of you?
That the Inner Critic, which constantly nags at you and tells you you’re not good enough, can become your ally and your guide in changing the world?
That you can make faster and better decisions with your heart than with your head?
That inner work multiplies the effectiveness of your work in the world?
THIS BOOK TELLS YOU HOW
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PART ONE takes us through 10 skills that are fundamentally useful in enabling us to find the energy of our own passion, to communicate effectively, to address our fears and self-doubt, to balance right- and left-brain intelligence, and to develop the presence and the inner power needed to reach out across difference. These are the skills that enable us to change the world, to build a safer world, one person at a time.
You will learn and practice these personal skills which are NECESSARY for the prevention and resolution of conflict. But we also know that in themselves they are NOT SUFFICIENT to deliver political change. Why? Because to change the world, a person needs to know how to apply these skills in the situations they want to change.
Therefore, PART TWO of this book is designed to assist and support you in becoming, step by step, a very effective agent of change. We raise the questions that will probably crop up at each stage of your progress, and suggest how you might respond. This is to help you develop your own personal mastery of applying these skills, systematically, to bring about change – whether it be locally at home, in the community, in the workplace, or even between governments.
PART THREE sets all this in a much broader context, asking how humanity got into this mess and what are the deeper problems now facing us. People need to find the threads that can weave a safer future. You will find vibrant living examples of these threads, and indicators of plenty more. Each one of us has within us the imagination for building the kind of future there could be, so you’re invited to see how your own hunches are stimulated, to think about your own possible role in that future.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”light-pattern-bg pause-section”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner][vc_column_text el_class=”wide-quote wide-quote-sml”]“The brain knows
what we want;
the heart knows
what we need.”
-Dr Scilla Elworthy-
Author of the Mighty Heart In Action[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”pattern-bg”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner width=”3/5″][vc_column_text el_class=”pattern-quote”]The Business Plan
For Peace
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ORDER ONLINE
(Please note: our online sales platform may list items in $USD but you will be charged the correct amount in £GBP)
[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/5″][vc_column_text el_class=”align-center”]Many people feel powerless in the face of what they see on TV or read in the news – a world in crisis, with wars and violence taking place across the globe.
But Scilla Elworthy has written a book for all those who want to step out of helplessness and apply their own personal skills to do something about the challenges now facing us.
DO YOU DARE TO BELIEVE IN PEACE?
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What you will learn in this book
1. WHY WAR CONTINUES
War makes a few people extremely rich, and makes billions of people extremely poor. Every year, the world spends about $2 trillion on wars. The total value of the global arms trade alone was at least $94.5 billion in 2014. By contrast, just $10 billion would cover the cost of bringing clean water and sanitation to everyone on the planet. Those who thrive in war are not only arms manufacturers but also people traffickers, arms smugglers, money launderers, drug dealers.
2. HOW PEACE CAN BE BUILT
This book describes and references at least 25 proven systems that effectively prevent armed conflict and build safety at local, national and international levels. This is achieved through the methodical application of dialogue, prevention and early intervention, such as preventing the recruitment of suicide bombers in NW Pakistan. Each system is presented in detail, with examples of how it works in practice, followed by the plan of how it can now be implemented at scale.
3. WHAT IT WILL COST
Armed conflict causes massive economic losses every year, yet peace-building and peace-keeping are grossly under-funded. The spending in 2015 on peace-building ($6.8 billion) and peacekeeping ($8.27 billion) together represented just 2 per cent of the economic losses caused by conflict. This book demonstrates that the total cost of scaling up all the most effective systems to prevent war over a period of 10 years would cost under $2 billion. Currently we spend $9 billion annually on ice cream.
4. WHO CAN DO IT
The current exponential rise in citizen action shows how fast humanity is evolving toward a more awakened, empathic society. The book outlines what anyone who wants to be active to prevent violence and armed conflict can do: 10 actions to take in your community, 14 actions to take nationally and 7 actions to take internationally. It addresses the self-knowledge and inner development that is essential if people are to be effective in their efforts, and provides trusted exercises to develop the skills needed in order to become inspiring builders of peaceful societies.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”light-pattern-bg pause-section”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner][vc_column_text el_class=”wide-quote wide-quote-sml”]“Power is not some huge monolith. Power is simply human beings making decisions.”
-Dr Scilla Elworthy-
Author of the Business Plan for Peace[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”pattern-bg”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner width=”2/5″][/vc_column_inner][vc_column_inner width=”3/5″][vc_column_text el_class=”pattern-quote”]The Missing Peace[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”tight-area”][vc_column][vc_row_inner el_class=”wrapper”][vc_column_inner el_class=”tight-column” width=”2/5″][vc_single_image image=”8747″ img_size=”full” el_class=”float-img-up”][vc_column_text el_class=”align-center relative-area”]DOWNLOAD[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”float-right” width=”3/5″][vc_column_text el_class=”align-center”]The choice before us is between continued and more dangerous conflicts, ultimately destroying the infrastructure of many countries and amplifying human misery, or urgently finding a way of reconciling differences without resorting to war. It is imperative that we immediately take steps to insure as far as possible against all future wars.
Building peace has largely been the work of the UN, the OSCE, NGOs and locally-led peacebuilders. These efforts are well-intentioned but are grossly under-funded and under- resourced and consequently have limited impact in the face of global power dynamics and systems that prioritise investment elsewhere.
Building sustainable peace requires design, systematic plans, infrastructure, and investment. In short, it requires a business plan. The expertise of business and the private sector has only rarely been engaged.
UNTIL NOW
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